Facebook® has the advantage over Google® now, as it is natively focused on people and not information, and why Facebook® advertising has become key to those seeking to gain sales advantage by connecting with people AND information. AND why email is a needed channel but is now “Internet legacy” just like the newspapers became. And why texting is the most important of all. AND THIS IS WHY THIS IS TRUE:
OEM “co-op” digital advertising programs can far too often be a useless “Participation Trophy” that isn’t “free” because the OEM reimburses you–No: YOU Still Pay The Bill For Them by losing competitive sales. Especially in geos with lots of stores from the same OEMs, digital co-op programs can too easily render NO or little useful competitive advantage. Or even drag you backwards in sales. What?? Yes. Lemme ‘splain: If you are one
1) They get the online shoppers from leads and calls into the store with phone, email, AND text; they answer the shoppers’ questions but still build urgency and make appointments. 2) They are great on the phone and texting and depend on it for success; they know that email is best as merely a strong, personalized riff on a template and that it faces many hurdles (SPAM, attention, etc.) to