About fake PPC and SEO traffic. YES, it happens. I’m not talking about fake clicks on ads to reap PPC payment, I’m talking about agencies who provide false clicks to get paid for PPC and SEO services that they DO NOT REALLY DO. Read on, but overall, if you don’t do these services in house, then you must engage and monitor/hold accountable REPUTABLE PPC and SEO companies. That’s your best
Tag Archives: Advertising Digital click fraud dealership automotive website
It’s far too easy for a digital advertising service or agency to send traffic to your website, wash their hands of the situation for sales after that, and hand you their invoice. Or, they also give you some “custom” reporting that shows how great they are—and how much YOU suck—and hand you their invoice. What happens when you question that invoice? Good things, always, but sometimes surprising things, too. We had
General Managers: Do you realize that modern “Ad Car” is your website? And not just the “Digital Front Door” people talk about? The website, like the old ad cars, is supposed to generate calls, leads, and lead to visits to your showroom. It most likely doesn’t do that very well. At all. Instead, it drives sales opportunities away like your worst green pea salesperson. And it never sleeps–unluckily for you–doing