AN UNKNOWN LEAD VENDOR CONVERSATION THAT MAY HAVE OCCURRED A DECADE OR SO AGO IN THE CAR BUSINESS . . . Mike: “Hey, Jimmy, I gotta’ GREAT idea to make crazy money on the few real leads we have for dealers while charging them even more money. Before we starve.” Jimmy: “I’m sure it’s crazy, Mike, but shoot! I’m hungry.” Mike: “You know we’re trying to sell our leads to
